You focus on growth.

I keep your operations clean, connected, and built to scale.

From audit to automation to ongoing support, these are the three ways we can work together.

01Audit & Fix

Find what's not working.

CRM and platform audits
Email readiness and deliverability checks
Database cleanup and migration preparation
Automation and workflow review
Prioritized action plans

02Build & Automate

Replace repetitive work with a system.

Email journeys and CRM automations
Notion and Google Sheets dashboards
Client onboarding systems
SOPs and workflow documentation
Course and membership setup

03Ongoing Operations

Give the backend an owner.

Email and CRM management
Podcast and launch coordination
Client and program operations
Reporting, maintenance and documentation
Newsletter and content workflows

17+Years experience

30,000+Contacts managed

Top Rated100% Job Success

UTC+7Based in Indonesia

Email & CRMcampaigns · automations · segmentation

Client Opsonboarding · support · scheduling

SystemsNotion · dashboards · SOPs

Content Opsnewsletters · courses · podcasts

The backend partner

You don't need another person waiting for a task list.

You need someone who can go into the backend, understand how the pieces connect, spot what isn't working, and keep things moving without creating more work for you.

I've spent 17+ years in administration and operations, and today I support founders and small teams across systems, client delivery, email, CRM, content, courses, and recurring operations.

Some days that means building an automation. Other days it's catching a broken link before an email goes out, cleaning up a client workflow, organizing a launch, documenting a process, or figuring out why two platforms aren't talking to each other properly.

The goal is the same: fewer loose ends, less manual work, and a backend you can trust.

Portfolio · Selected work

Real systems. Real operational work.

View all projects →

Multi-Account Kajabi Audit

Audited a three-account Kajabi ecosystem for contact overlap, offer volume, and migration risk before any changes.

65K+ records · 3 accounts →

Email Marketing Operations | 30K+ Contacts

Recurring campaign operations for a media and events platform — newsletters, event emails, audience checks and CTAs.

4–5 newsletters/week →

Email System & Subscriber Flow Validation

Reviewed and tested a Kit/ConvertKit setup — opt-in behavior, sequence entry, subscriber movement and reporting.

Flow & reporting review →

Client Onboarding System

Turned a scattered process into a structured Notion hub with scheduling, intake and repeatable next steps.

10+ hours/week saved →

Course & Digital Program Operations

Built and maintained program backends across Kajabi and Thinkific — lessons, resources, uploads and student experience.

Course backend →

Podcast Operations

Managed guest coordination, scheduling, production submissions, review and go-live comms through a documented workflow.

SOP-driven workflow →

Confidentiality matters. Much of my work happens inside private client systems. These case studies show the scope, process, and measurable findings without publishing client names, subscriber data, revenue, private links, or other identifying information.

Capabilities

The work that quietly eats your week.

Email & CRM Operations

Campaigns, automations, segmentation, tagging, list hygiene, subscriber flows, and ongoing email operations.

Client & Program Operations

Onboarding, scheduling, contracts, member access, program materials, communication, and follow-ups.

Systems & Documentation

Notion dashboards, Google Sheets trackers, command centers, SOPs, and recurring workflows.

Content Operations

Newsletters, email sequences, website updates, publishing workflows, and supporting assets.

Courses & Digital Products

Course builds, membership setup, program resources, workbooks, checkout flows, and product delivery.

Podcast Operations

Guest research, scheduling, preparation, transcripts, episode assets, and publishing coordination.

GoHighLevelKajabiActiveCampaignKit / ConvertKitConstant ContactMailerLiteNotionGoogle WorkspaceCalendlyZoomSlackRiversideHivecastCanvaHTML · CSS · JavaScript

Tools matter, but they're not the service. I learn how your business works first, then use the technology to support it.

How I work

Calm operations don't happen by accident.

I check before I change.

Before migrating data, sending campaigns, or changing a workflow, I separate what I know from what I'm assuming.

I document as I go.

Important processes shouldn't live inside one person's head. When something becomes repeatable, I turn it into a process.

I work well asynchronously.

Most work can happen through clear written communication and updates, with calls when they're actually useful.

I look beyond the task.

If I'm updating an email and notice the wrong link, a broken workflow, or conflicting information elsewhere, I flag it.

Ways to work together

Clear scope before we start.

Starting prices keep expectations clear. Final scope and pricing are agreed before any work begins.

System Audit

Review before rebuilding.

From $250

For an email, CRM, Kajabi, database or workflow that needs investigation and a clear action plan.

Ask about an audit →

Project Build

Defined systems work.

From $350

For automations, onboarding systems, dashboards, email sequences, course setup and CRM cleanup.

Tell me about your project →

Ongoing Operations

Long-term backend support.

From $800/mo

Recurring support across email, CRM, client delivery, content, systems and maintenance.

Discuss ongoing support →

Case studies · Full view

How the work was actually done.

Project summaries based on real client work. Where possible I include redacted findings rather than publishing private client systems.

Kajabi · Audit · Migration Strategy

Multi-Account Kajabi Audit & Migration Strategy

The challenge: Years of contacts, offers, products and automations had accumulated across three Kajabi accounts. The goal was to understand what was safe to migrate and where the system could be simplified before changes were made.

What I audited: contact exports and overlap, subscriber status, offer inventory, welcome sequences, offer-level triggers, deprecated segments, migration eligibility and external onboarding dependencies.

65K+ contact records620 offers1,829 overlaps13,914 est. verification pool

What I found: cross-account duplication, mixed legacy audiences, bounced and unsubscribed records that should not migrate, duplicate onboarding logic, and a high-maintenance architecture built around many offer-level triggers.

Recommendation: segment before migration, verify only eligible contacts, preserve required customer access, and simplify onboarding entry points after validation.

GoHighLevel · Email Operations

Email Marketing Operations | 30K+ Contacts

I support recurring campaign operations for a media and events platform, including newsletter builds, event campaigns, links, CTAs, audience checks and campaign coordination.

30K+ contacts4–5 newsletters/week

Kit / ConvertKit · Subscriber Flow

Email System & Subscriber Flow Validation

I reviewed and tested an existing email setup to confirm opt-in behavior, sequence entry, subscriber movement and reporting. The work documented what was functioning as intended and where the setup needed closer review.

Notion · Calendly · Client Delivery

Client Onboarding System

I mapped a scattered onboarding process into a structured client journey with a Notion hub, scheduling, intake, resources and repeatable next steps.

10+ hours/week savedstructured Day 1 journey

Kajabi · Thinkific · Canva

Course & Digital Program Operations

I organize modules and lessons, prepare video and audio, create supporting PDFs and resources, upload content and review the student experience across course platforms.

Riverside · Production · Email

Podcast Operations

I manage guest coordination, scheduling, production submissions, episode review, asset handoffs, trackers and go-live communication through a documented recurring workflow.

Digital products

Small systems I've built for independent businesses.

I kept this section because building products and tools is part of how I think about operations, but it no longer competes with the service work.

Healer's Command Center

Client management system for energy healers, tarot readers, and intuitive coaches.

$27+ · View product →

Coach Command Center

Client tracking, session notes, onboarding, email templates, invoices, and weekly planning.

$27+ · View product →

Soul-Led Ritual Kit

Printable lunar planner and daily ritual journal for reflective planning.

$7 · View product →

About me

Hi, I'm Beby.

I'm an operations and systems specialist with 17+ years of experience across administration, HR, client operations, and digital business support.

Today, I work primarily with founders, coaches, consultants, and small teams whose businesses have reached the point where keeping everything in their own head no longer works.

I'm the person who likes going into the messy middle: the spreadsheet nobody wants to touch, the automation nobody quite trusts, or the onboarding process that's grown one workaround at a time — and making sense of it.

I work primarily asynchronously from Indonesia with clients across different time zones.

Upwork profile Fiverr profile

“

I work behind the scenes so everything in front of you runs smoothly.

Work with me

Your backend shouldn't take too much of your time.

If your backend has become too manual, scattered, or dependent on you, send the details. I'll let you know whether I'm the right person to help.

Based in Indonesia · UTC+7 · Available internationally

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